Trib3 will open a studio in Ealing, West London in March, marking the boutique brand's entry into the capital's fitness market.

The 36-trainer capacity site will be operated on a franchise basis and feature the brand's signature TRI training system – treadmills, resistance and intensity – which is underpinned by live heart rate tracking.

The Ealing site is part of Trib3's plan to expand rapidly across the UK.

Further studios have already been confirmed for Nottingham, Liverpool, Southampton and Woking. The company is also driving its overseas growth with new openings in Spain and the Netherlands.

The Ealing studio will be located within the Dickens Yard development, a mixed-used development in close proximity to Ealing Broadway Underground station. It will be owned by franchisees Paul and Sarah Coates.

“The location the Trib3 team have helped us secure is in a perfect area demographically, we can’t wait to get started," Sarah Coates said.

According to Kevin Yates, Trib3 CEO, the Ealing site will be followed by further studios in Greater London.

"Our expansion in the UK is really flying, as it is in Spain," said Yates.

Earlier this month, Trib3 became one of the first fitness operators to establish a presence in the metaverse, making its workouts available in The Sandbox. The move will see Trib3's workouts and group fitness classes delivered in the digital world – along with the first-ever Trib3 NFTs (non-fungible tokens).