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'A love letter to Brooklyn': Michaelis Boyd design hotel steeped in history

By Kim Megson    31 Jan 2017
Street artist Eric Rieger has strung thousands of strands of multi-coloured yarn over the hotel bar / Annie Schlechter
In Alex Michaelis, we found a kindred spirit who helped us develop a voice and design aesthetic for Brooklyn that embraces both an industrial history and an elegant soul
– Michael Lichtenstein

Architecture practice Michaelis Boyd have designed an eight-storey boutique hotel in the heart of Brooklyn, described as “a sincere love song” to the industrial heritage of the New York neighbourhood.

The 150-room Williamsburg Hotel has opened on the corner of Wythe Ave and North 10th St – a site once home to wooden water tower factory. Brick, glass and Corten steel have been heavily used in construction to honour the building’s roots, and a replica wooden tower will soon open on the rooftop.

Inside, the design schemes vary from white-washed timber walls to deep grey distressed finishes with bespoke leather, brass, marble, and textured details.

The designers have decorated the hotel with custom-made wallpaper designed by rapper Mike Diamond, a founding member of Hip Hop collective the Beastie Boys, for his house in the neighbourhood. This depicts quintessential local references, from the Notorious B.I.G to a Nathan’s Famous hot dog.

Other collaborators on the project include street artist Eric Rieger, who has strung thousands of strands of multi-coloured yarn over the hotel bar.

The hotel will open in phases, beginning with the guestrooms and lobby bar. A restaurant called Harvey, run by chef Adam Leonti, will make its debut in the next few months, followed by a rooftop pool, the neighbourhood’s first grand ballroom and a bar by the water tower.

“Our goal was to create a hotel that embodies Williamsburg,” said Toby Moskovits, CEO of developer Heritage Equity Partners. “I grew up here and Brooklyn is in my DNA, so it was important to construct a hotel not only for guests, but also for the neighbourhood. We wanted to bring a bit of elegance to Brooklyn, while still being warm and welcoming.”

Describing the choice of architect, Heritage partner Michael Lichtenstein added: “As a second generation developer with deep roots in the neighbourhood, the discovery of [studio founder] Alex Michaelis was a key part of this journey. In Alex, we found a kindred spirit who helped us develop a voice and design aesthetic for Brooklyn that embraces both an industrial history and an elegant soul."

The building is designed to reflect the neighbourhood's industrial past / Annie Schlechter
Mike Diamond, a founding member of the Beastie Boys, has designed the custom wallpaper used in the hotel / Wiki Commons
Inside, the design schemes vary from white-washed timber walls to deep grey distressed finishes with bespoke leather, brass, marble, and textured details / The Williamsburg Hotel
Porcelain tiling features in the bathrooms / The Williamsburg Hotel
The developers wanted to create a comfortable and contemporary space that is also steeped in Brooklyn's history / Annie Schlechter
Brick, glass and Corten steel have been heavily used in construction to honour the location's roots / Annie Schlechter
The Williamsburg  Brooklyn  New York  Michaelis Boyd  Beastie Boys  Mike Diamond  architecture  Eric Rieger  hotel design 
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