A newly launched private members gym in Putney, London aims to 'give people a VIP club experience without the VIP price tag'.

The Token Yard Club, owned by Giuseppe Minetti, is based on the business model of offering bespoke training schedules and limiting its membership numbers to a maximum of 100 members.

Facilities include a main gym area for members, a Technogym-equipped personal training space with en-suite shower designed for one-on-one training and a large group exercise studio.

Minetti said: "What's different about The Token Yard Club apart from the exclusive look and feel, is that we give you a bespoke program based on analysing your fitness, body type and metabolic rate.

"With this intelligence we create a bespoke program tailored to you to help you achieve your goals fast, be that weight loss, improved speed and performance or just getting back into shape.

"We designed the Club to give people the space they need to work out whilst getting expert advice and guidance to help them exceed their goals. We also want members to have fun getting fit and have created an open and friendly environment where people feel at home."