Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13969)           
UK only International

Be hugged by an artificial 'muscle' in Japanese 'well-down' popup which involves relaxing into your natural self

By Helen Andrews    25 Jul 2025
The Morph Inns were a chance to experience a device called Morph, a series of soft, artificial muscles powered by air / Yusuke Maekawa
The concept for the Morph Inn pop-ups was to provide guests with “time to do nothing”
The relaxation experience was designed to be a modern meditative alternative to sauna culture
Guests were embraced by an artificial rubber muscle and focused on being present
Music designed to enhance theta and gamma brainwaves was played to guests via an app called VIE Tunes

Bridgestone, the global tyre manufacturer, has developed a wellness concept with beds using soft, artificial 'muscles', powered by air, which envelop people and use haptic technology to replicate natural movements.

Bridgestone spent 40 years developing the flexible and movable 'muscle' device, which is called Morph.

The breathing of an elephant, the wings of a flying bird or the ebb and flow of the tides are converted into data via video extraction and then programmed into the muscles and played back.

The company has hosted a series of four pop-ups around Tokyo – called ‘Morph Inns’ – using the beds, with a view to entering the wellness and robotics sector.

Bridgestone’s in-house start-up division, Bridgestone Softrobotics Ventures (BSV), partnered with Zen monk Toryo Ito and creator group Konel to create the pop-ups, allowing consumers to "reconnect with themselves in a profound and authentic way".

The concept for the Morph Inns was to provide guests with “time to do nothing” in a new relaxation experience, designed to be a modern meditative alternative to sauna culture.

Attendees surrendered themselves to the soft robot-powered experience and practised being present – focusing on “nothing before”, “nothing during” and “nothing after”.

The experience is amplified by a combination of visual, auditory and olfactory effects.

During the pop-ups, music designed to enhance theta and gamma brainwaves was played to guests via an app called VIE Tunes.

A projector displayed a scene from the Japanese Sakhalin Fir forest in Kushiro on the island of Hokkaido to provide a forest bathing sanctuary. Music using forest sounds was played and the woodsy scents were dispersed throughout the installation.

Drinks formulated to relax and refresh guests were provided by pharmaceutical company Daiichi Sankyo Healthcare Co and manufactured by Fine Corporation.

A Japanese plant research institute provided a beverage made by distilling and processing wild and fragrant trees was also on offer.

An art collective called Ochill provided a shisha-like smoking experience called “Chaka”. The smoking used only Japanese tea leaves and not tobacco.

Ochil engages in creative endeavours that reinterpret common concepts associated with luxury, including "wellbeing".

Instead of viewing optimum wellbeing as a state of being physically, mentally and socially fulfilled, Ochill’s practitioners see it as a state of being that strains people to become something they are not.

The alternative is the collective’s preferred interpretation of wellbeing, called “well-down”. This involves relaxing into being your natural self, slowing down and being content with yourself.

"Our Morph Inns combine robotic technology, Zen-inspired principles and spatial design to create a space for relaxation and mindfulness," said Masahiro Yamaguchi, founding member and principal of BSV.

BSV plans to roll the device out.

Softrobotics

The softrobotics company has several other uses for its rubber artificial muscles.

Machines composed of rubber tube covered with a high-strength fibre sleeve can be used in many contexts with the application of hydraulic hoses.

For example, robots required in manufacturing or warehouse distribution centres require soft, flexible and dextrous hands to grasp items. This is the case in food factories too.

Bridgestone 
Sign up for FREE ezines

Company profile

Company profile: Perfect Gym Solutions S.A.
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in fitness and recreation facility management solutions. Trusted by over 1,500+ sites across 55+ countries, our scalable platform caters to a diverse array of businesses.
View full profile >
More company profiles

Featured Supplier

W3Fit EMEA celebrates its fifth anniversary
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of the Health & Fitness industry’s most influential leaders.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates