Visit London has dismissed a report by The European Tour Operators Association (ETOA) claiming that tourism numbers are likely to fall significantly after the 2012 Olympic Games.

The organisation repudiates the claim - based on a precedent set by Beijing and other recent host Olympic Game cities - contending that the capital will reap an additional £1.5bn in tourism revenue during the post-Games decade.

Visit London further asserts that the introduction of a Fair Pricing and Practice Charter will prevent tourists from being 'ripped off' during the Olympic Games, while planned improvements to the already accessible transport system will meet the increased demand.

Chief executive Sally Chatterjee said: "It's impossible to compare Olympic cities directly. London is the world's most visited destination by foreign travellers and one of the most accessible cities in the world.

"We believe the London 2012 Olympic Games will bring an influx of new visitors to London. Olympic year will be one of the most exciting times in our history and no-one will want to miss out."