Budget hotel group easyHotel is to launch its first site outside Europe, when it opens the easyHotel Dubai Jebel Ali on 1 August.

The 216-bedroom hotel will remain faithful to the brand's 'no frills' approach, to wit: Those who book early will pay less, and hotel services such as housekeeping, luggage storage, early check in/late check out, vended snacks and wi-fi internet access will be available at an additional charge.

Calum Russell, easyHotel commercial director, said: "Dubai is well known for being a luxury destination, but not everyone can afford the price tags that luxury demands.

"We believe there is a real gap in the hotel market in Dubai to bring true budget pricing to this global destination and that the easyHotel Jebel Ali will provide a great opportunity for those looking to stay in Dubai at an affordable price."