The Grand Resort Bad Ragaz in Switzerland – a wellbeing and medical health centre – has opened the world’s first La Prairie hotel boutique to showcase the cosmetics collection which is tailored for different skin types.

Located in the hotel's spa foyer, the 18sq m (194sq ft) retail outlet is manned by specialist beauty consultants who provide guests with customised advice.

While there are other La Prairie boutiques, this is the first one to be located within a hotel.

“We are extremely proud to have opened our first ever La Prairie boutique in a hotel in Switzerland, birthplace of La Prairie,” said Werner Dirks, general manager of La Prairie Switzerland. “We have been working together with the Grand Resort Bad Ragaz successfully since 2000. The new La Prairie zone in the hotel caters to all its guests’ desires. It provides an even greater level of personalised customer service and allows customers to immerse themselves in the La Prairie universe while travelling.”

Famous for its anti-ageing formulas, Laboratories La Prairie SA was founded in 1982 and now has more than 1,000 employees worldwide.