Spa Business understands Condé Nast Traveller magazine is to find an alternative name for its soon-to-launch online spa guide.

It had previously announced the service would be known as The Spa Finder, however, global spa search, marketing and gifting outfit Spafinder challenged the move on the grounds of passing off, saying the name was too similar to its own and would cause confusion in the market.

Spafinder CEO Pete Ellis – who has been robust in his defence of the Spafinder brand in the past – has remained silent on the matter since the news broke.

Condé Nast has not yet released the alternative name.