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Three new clubs for Fitness First Middle East

By Kate Cracknell    04 Sep 2014
The Al Barsha club is a Platinum-tiered club for both men and women

Fitness First Middle East has announced the opening of three clubs in the UAE and Kuwait.

Fitness First at the Al Seef Village, Abu Dhabi – the fourth Fitness First club in the Emirate of Abu Dhabi – is a 1,300q m Platinum-tiered health club catering exclusively for women. The club offers a variety of indoor exercise options, as well as an outdoor swimming pool.

Fitness First at Al Barsha, Dubai, is a Platinum-tiered club for both men and women but with an exclusive ladies-only facility. Spread over 2,100sq m, the club is fitted with dedicated cardio and weight training space, as well as a functional training FitZone hosting daily FitZone classes. Yoga and group exercise is also available in the women-only facility. The look and feel of this club is said to be significantly different from the existing clubs, as it reflects the new brand that will be unveiled later this year.

Fitness First Sama Sulaibikhat is the second club to open in Kuwait. A premium health club with separate facilities for men and women, the new facility is located in a local shopping mall. The Ladies’ Club will open this month, incorporating top-end group exercise studios offering a wide range of classes.

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Company profile: Life Fitness/Hammer Strength
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by hospitality operators worldwide to deliver consistent, high-quality guest experiences.
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