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Premier Rides and Producers Group combine ‘delectable dining, cinematic adventure and theme park thrills’ in multi-sensory attraction concept

By Alice Davis    08 Nov 2016
Edwards Marks and Bob Chambers, co-CEOs at The Producers Group (TPG) / The Producers Group

Theme park production company The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room.

Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle that travels across a standard 15,000sq ft (1,400sq m) footprint, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages, which could complement the visual environments and narratives.

“Extraordinary Voyages is an evolution in entertainment,” said Edward Marks, co-CEO of The Producers Group. “It’s the perfect mix of delectable dining, cinematic adventure and theme park thrills.”

Scenes and themes can be completely customisable. For example, passengers could be taken on a whistlestop tour of the world’s top cities, a trip into space, a journey back in time or a completely imagined – or branded – world.

“This is a first for both companies, partnering together to create a new patented ride system experience,” said Marks.

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