Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma Bonnett, who is leaving the company after four years at the business.

Taylor started his career at Star Trac in 2002, where he held various roles in sales and marketing. In 2012, he was promoted to European marketing manager, helping transform the company while also building the brand.

Taylor has also worked for Performance Health Systems as marketing director for UK and EMEA regions working on the Power Plate brand.

Matthew Pengelly, Matrix Fitness UK managing director, said: “The Matrix Fitness brand has seen significant growth across the UK in the past 10 years and we’d like to thank Gemma Bonnett for her contribution and commitment throughout her four years of service.

“Julian is a sales and marketing leader with the experience and emulation required to drive Matrix to the next level. We welcome him to the Matrix team.”

Taylor, who started his new role last week, added: “I am delighted to be joining an organisation that has great history, passion and product within the global fitness industry. I’m excited about what the future holds for the business and look forward to working closely with the team as we continue to build the Matrix brand and overall offering.”

Bonnett will leave the company in August to become global director of marketing at MyZone.