WeBuyGymEquipment.com (WBGE), the online bidding platform for fitness equipment, has appointed Adie Meyer as UK national sales manager – a newly created role for the business.

WBGE was established in October 2015 with the aim of revolutionising the way gyms sell used fitness equipment, making it easier and more profitable for both buyers and sellers.

The fully automated bidding platform – which allows buyers (commercial used fitness equipment traders) and sellers (commercial gym operators) to buy and sell used gym equipment – has carried out more than 1,500 buy-back transactions since it launched.

The beginning of 2018 saw WBGE launch 10 European domains in seven languages, with industry veteran Tracy McCurtin brought in to lead the European business. The company plans to launch the platform in the US before the end of 2018.

"We have aggressive growth plans for company over the next two years, not only internationally, but also within the UK," said Daniel Jones, company founder and CEO.

"We’re already well established in the UK market, with a growing customer base among gym operators, fitness equipment suppliers and used equipment dealers. Now we want to build on this momentum, consolidating our position in the market."

Meyer – who joins from his role as head of European business development at Wexer – was previously head of sales north for Matrix, and key accounts manager at Precor. He will head the UK division of WBGE, with overall responsibility for UK sales.

"It’s essential we continue to develop key partnerships and ensure our stakeholders are fully engaged with our solution, and Adie brings with him years of experience, a great knowledge of the industry and an exceptional network of contacts," said Jones.

"He’s demonstrated a fantastic understanding of our business and his leadership skills will be key in moving the UK business forward."

Meyer added: “WeBuyGymEquipment.com has a unique place in the market. It’s an innovative, well-researched solution that enables operators, supplier and traders to all benefit.

"I’ve been impressed with the growth in the UK over the past three years and, by bringing Tracy McCurtin in to the EMEA region and now with my appointment in the UK, Daniel has made it very clear he’s eager to keep the momentum going. These are exciting times for the company.

"Having worked with both Daniel and Tracy at Precor, I believe we have a very strong team in place: we’re aware of our respective strengths and all have the same, solid work ethic.

"I’m proud to be joining the UK team and am looking forward to meeting industry customers, old and new."