In a groundbreaking ceremony today, Twentieth Century Fox Consumer Products revealed its Malaysian theme park will be called Twentieth Century Fox World.

The attractions giant is undertaking the project in partnership with developer Genting Malaysia and it is slated to open in 2016.

More than $300m is being invested in the 25 acre resort to create an immersive visitor experience, representing characters and stories from Fox properties, such as Ice Age, Rio, Predator and Night at the Museum. Experiences will include a mix of media based rides, thrill rides, dark rides, children’s rides and water rides. There will be associated shops and themed F&B outlets.

“Being the first of its kind in the world, Twentieth Century Fox World will be built on a grand scale that consists of unique and creative concepts featuring more than 25 rides and attractions of a cinematic nature,” says chair and chief executive of Genting Malaysia, Tan Sri Lim Kok Thay.

Vice president of global location based entertainment at Twentieth Century Fox Consumer Products, Greg Lombardo, says the creation of a world class entertainment destination in a vital market like Asia is a landmark step in Fox’s global theme park strategy, engaging audiences in new and exciting ways.