Yves Pépin, founder of ECA2, and Joe Rohde of Walt Disney Imagineering have been announced as the co-chairs of the SATE 2012 conference.

The two-day SATE event will be held in Paris, France on 20-21 September and Pépin and Rohde will head up a volunteer committee drawn from around the world.

SATE - which stands for storytelling, architecture, technology and experience - is a professional design conference presented annually by the Themed Entertainment Associaton (TEA).

First held in 2007, The mission of SATE is to stimulate dialog among the makers of compelling places and guest experiences, reaching across a broad range of creative disciplines and market sectors within the attractions industry.

SATE provides an environment to share diverse ideas and concepts, to challenge and inspire, to learn about breakthrough projects, best practices and trends, and to discover collaborative opportunities.

Further details of SATE 2012 will be revealed on the TEA website (http://www.teaconnect.org) later this year.