Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13969)           
UK only International

Attractions Review 2017: February

By Tom Anstey    21 Dec 2017
There are potential plans for an entire theme park based on Aardman IP / Blackpool Pleasure Beach

In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

Technology was high on the agenda in February, with some of the most shared Attractions Management news looking at advanced augmented reality and wearable technology. Theme parks made the cut too, with a popular British brand laying out its future ambitions.

A look at the future

Sony could be the company to take augmented reality to the next level after it filed a patent for a new technology – contact lenses that can project or record live video.

Switched on and off by a blink of the user's eyes – with the contacts able to detect if the blink is deliberate or not – image capture technology and data storage would be contained within the lens itself.

The task is not yet complete for Sony though, as it must find a way to fit the technology comfortably within the eye. If it can do this, the device could revolutionise the augmented reality market.

Disney makes its magic

For Disney, February marked the evolution of its technology, with the launch of an upgraded version of its wearable MagicBand.

Around US$1bn (€948m, £807m) was invested into the MagicBand technology to launch MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the band also offers a sleeker design and detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, designed for guests who do not want to wear the MagicBand on their wrists, can be worn around the neck or attached to clothing or bags via a detachable clip.

Following the launch of Volcano Bay in May, Disney competitor Universal also launched its own wireless device. Called Tapu Tapu, the wireless wearable interacts with different elements of the attraction, also introducing virtual queuing. With a simple tap at the entrance to a ride, guests receive a return time for the attraction, meaning they can spend more time enjoying the rest of the park instead of waiting in lines.

Wallace and Gromit plan big day out

Aardman Animations – creator of popular IPs such as Wallace and Gromit and Shaun the Sheep – revealed grand plans for its attractions and live experiences division in February, including a theme park dedicated to the creations of the British animation studio.

In addition to existing attractions including Wallace and Gromit’s Thrill-o-Matic ride at Blackpool Pleasure Beach and the Shaun the Sheep Experience at Skånes Djurpark, Aardman announced plans for a Shaun the Sheep FEC concept and an Aardman Experience.

“We have ambitions to develop our presence within the sector,” said Ngaio Harding-Hill, senior manager of attractions and live experiences for Aardman, speaking exclusively to Attractions Management. “We’d love to create an Aardman Land with the right partner.”

Check back with Attractions Management tomorrow to revisit the best of March 2017

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form / Disney
The technology could record live video or project images into the eye using a simple blink to switch it on or off
visitor attractions  Disney  MagicBand  Sony  Augmented Reality  Aardman Animations  Wallace and Gromit  Shaun the Sheep 
Sign up for FREE ezines
Related news

Company profile

Company profile: Rubb Buildings Ltd
Rubb Buildings Ltd designs and manufactures relocatable, semi-permanent and permanent fabric engineered specialist sports buildings.
View full profile >
More company profiles

Featured Supplier

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

13-13 Jun 2026
Worldwide, Various
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates