Making the sports nutrition category accessible and relevant is key to driving sales.

Four key ways to maximise your sales are:

1. Tapping into consumers with an unrecognised need to purchase, to drive incremental sales.

2. Ensuring products are visible and easily accessible in both your outlet and the market.

3. Educating members on how the products can help them achieve their performance goals.

4. Using isotonic sports drinks, a much heavier penetrated category than sports nutrition, as a springboard to cross-sell other non-energy products, such as recovery or strength.