Lucozade Sport, the UK’s No.1 sports drink , is celebrating its 10th year as an official sponsor and sports nutrition supplier of the London Marathon.

The long standing sponsorship deal is part of the brand's continued commitment to help fuel British sporting success.

Danielle Blanchard, Lucozade Sport Senior Brand Manager, says: "After ten years of sponsorship, Lucozade Sport remains an ideal partner for the gruelling Virgin London Marathon and we are proud to be linked with such an iconic British event."

During the past decade, Lucozade Sport has fuelled around 300,000 marathon participants along the 26.2 mile London course, including high profile sporting ambassador James Cracknell.

This year double Olympian and Commonwealth Bronze Medallist, Liz Yelling, will take to the streets as the Lucozade Sport Running Ambassador alongside other celebrities including sportsman Ed Coats and TV presenter Phil Lavelle.

The Lucozade Sport team will be using their involvement in the Virgin London Marathon to give enthusiasts advice, tips and information in the run up to the event - which takes place on 17 April - at www.lucozade.com/running or www.facebook.com/lucozadesportrunning