For more than three decades, Creative Fitness Marketing (CFM) has been helping health clubs grow their membership bases quickly and sustainably. On average, each CFM campaign brings in around 225 new members over a six-week period, all at no upfront cost to the club.

 

When a club partners with CFM, it gets a complete promotional solution that combines marketing know-how with real sales support. Every campaign is tailored to the local community and delivered by an experienced on-site team who not only create awareness but also help convert interest into memberships. The result is a buzzing club and a motivated team who see immediate results.

 

What makes CFM different is that it doesn’t just hand over a list of leads and walk away. The approach is laser-focused on what truly matters: sales. Unlike other marketing firms obsessed with cost-per-lead metrics and digital impressions, CFM delivers tangible, measurable outcomes. Its expert sales team specialises exclusively in selling gym memberships. Day in and day out across the UK, these professionals achieve a close rate of up to 80 per cent, ensuring every marketing effort reaches its full potential.

 

Established in the US in 1990 and launched in the UK in 1995, CFM has supported thousands of clubs nationally and internationally. In addition to collaborating with many independent operators, CFM has worked with brands including Champneys, YMCA, énergie Fitness, Mercure Hotels and Choices Health Club.

 

Owner Dave Wright says: “We love what we do. Our passion has always been helping clubs succeed and getting more people active – that’s what’s kept us going for 36 years.”

 

More information about Creative Fitness Marketing is available at  www.cfm.net  |  [email protected]  |  Info Pack  |  Case Studies