Latest sports product news

Manduka debuts premium P/ROX hybrid fitness mat

08 Jun 2026

Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, ... more

Tanita launches the new MC-800 body composition device

19 May 2026

What does a premium body composition experience actually look like? It starts with the measurement itself. ... more

W3Fit EMEA celebrates its fifth anniversary

05 May 2026

Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of ... more

Data sharing interface hailed as ‘revolutionary’ for leisure, health and wellness industry

16 Apr 2026

A new digital interface is being hailed as ‘revolutionary’ for the leisure, health and wellness ... more

Fourth Hello GoodLife Health & Wellbeing Hub opens in Ireland

13 Apr 2026

The fourth Hello GoodLife Health & Wellbeing Hub has opened in Ireland to meet increasing ... more

Fitness First to roll out EGYM Genius AI in all German studios by summer 2026

09 Apr 2026

Fitness First is consistently pushing ahead with the digitalisation of its training support, ... more

Join us at Elevate for the event's 10th anniversary edition

08 Apr 2026

The physical activity sector is at a crossroads. From the rise of obesity medications to ... more

Everyone Active announces four-time Paralympic gold medallist Maisie Summers-Newton MBE as Aquatics Ambassador

08 Apr 2026

Award-winning leisure operator, Everyone Active, has partnered with four-time Paralympic gold medallist Maisie Summers-Newton MBE ... more

Life Fitness / Hammer Strength brings the future of club performance to FIBO 2026

07 Apr 2026

Health club operators across Europe are under pressure to do more with less - retain ... more

Pure Energy Music accelerates international growth with Planet Fitness partnership across 50 sites in South Africa

07 Apr 2026

Pure Energy Music, the UK’s leading provider of music for the ... more

Wakefield Council to transition to STA's new graded Learn to Swim Programme

07 Apr 2026

Wakefield Council has confirmed plans to transition its swim school provision to STA’s new 1-7 ... more

Matrix Fitness Onyx Collection installed at Four Seasons Hotel London at Tower Bridge

07 Apr 2026

Four Seasons Hotel London at Tower Bridge, a prestigious landmark in the heart of London, ... more

Richmond Refurbishments at Pools on the Park

26 Mar 2026

Better colleagues, customers and councillors from the London Borough of Richmond came together yesterday for ... more

Pure Energy Music launches in the Irish market with DLR Leisure Partnership

26 Mar 2026

Pure Energy Music, the UK’s leading provider of music for the ... more

Register now for the UK's largest fitness, sport and physical activity trade show

17 Mar 2026

With Elevate 2026 fast approaching, leisure and physical activity professionals are being encouraged to ... more

Turning legacy spaces into community assets: Time Capsule is a model for future‑ready local authority gyms

17 Mar 2026

Across the UK, local authorities are facing the same challenge: ageing leisure facilities, restrictive layouts ... more

Active IQ: Social media companies should introduce trust mark to fight online fitness misinformation

09 Mar 2026

The leading awarding organisation for the physical activity sector, Active IQ, is urging social media ... more

Infrared therapy: an integrated approach to wellbeing

27 Feb 2026

In the landscape of wellness technologies, infrared therapy stands out for its controlled and mindful ... more

Coming soon: Tanita is raising the standard for body composition in health and fitness

27 Feb 2026

In health clubs, studios and gyms, the number on the scale still plays a disproportionate ... more

CFM helps clubs gain 225 new members in just six weeks

26 Feb 2026

For more than three decades, Creative Fitness Marketing (CFM) has been helping health clubs grow ... more

More product news: (showing 1 - 20 of 1180)

Jumping high with Maxinutrition

By Tom Walker 21 Dec 2010

Supplier: Maximuscle Ltd

Team GB high jumper Steph Pywell has signed a new sponsorship deal with Maxinutrition.

Pywell, UK's highest ranked female high jumper, has signed a two year deal with the sports nutrition supplier to be an ambassador for its Maxifuel and Maxitone brands.

The Hemel Hempstead-based company will provide Pywell with individually-tailored nutritional support to complement her lifestyle, training and competition cycles in the build-up to the London 2012 Olympic Games.

Steph will join fellow Loughborough-based athlete, pole vaulter, Kate Dennison in the Maxifuel stable.

The deal was brokered by agency Macesport.

Company details

Maximuscle (now part of GSK)

A complete sports nutrition centre offering the best nutrition plans ad sports nutritional supplements.

Address

1 Horizon Point, Swallowdale Lane, Hemel Hempstead, Hertfordshire HP2 7FZ

recruiting with sports management

Swimming Teacher jobs duty manager jobs Team Leader jobs Swim Manager jobs general manager jobs recreation assistant jobs

More jobs

Visit The Leisure Media Company Ltd

Catalogue Gallery

Gharieni: This past year has seen Gharieni expand our presence in meaningful ways – from opening showrooms in California and Brussels to deepening our footprint in China, Mexico, and the Middle East. We’re bringing Gharieni
closer to more people, more places, and more possibilities than ever before – always with the same commitment to precision craftsmanship, advanced technology,
and human-centered design.

Gharieni Magazine 01/2025

Art of Cryo

Gharieni GmbH: Gharieni's 2025 catalogue - with more than 30 years of experience, Gharieni Group GmbH is one of the leading international manufacturers of high-quality spa tables, treatment tables, and equipment for the areas of spa, wellness, cosmetics, and foot care/podiatry.

Gharieni2025

More catalogues

Visit Lee Valley Regional Park Authority

Company profile

Life Fitness/Hammer Strength

Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by hospitality operators worldwide to deliver consistent, high-quality guest experiences.

View full profile >

More company profiles

Featured Supplier

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception

Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.

View full details >

More featured suppliers