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Places Leisure successfully launches myFitApp to enhance member experience

By Megan Whitby    14 May 2024
New features enable members to easily book classes, receive real-time notifications and engage in virtual fitness sessions / Innovatise

Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. To enhance the member experience, Places Leisure needed a new app and decided to partner with myFitApp, an all-in-one member app solution.

“One of the main features that influenced our decision to move, was the intuitive myFitApp cockpit, which is easy to use and allows us to quickly make updates. In addition, the myFitApp cockpit provides a wealth of insightful data,” commented Keiron Butcher, IT director. Places Leisure.

Places Leisure worked closely with myFitApp to customise its member app according to its brand identity and unique requirements.

The app is fully integrated with Places Leisure's existing Leisure Management Software (LMS), allowing members to use the same login credentials associated with their membership.

Butcher added: “Our customers can now enjoy the convenience of booking their favourite classes natively. This seamless integration pulls everything from our LMS, transforming it into an effortless process.”

Its new app introduces a range of powerful features that revolutionise its member experience – including enhanced marketing features, centre information, in-app local messaging and push notifications.

New features enable members to easily book classes, receive real-time notifications and engage in virtual fitness sessions via the free Virtual Studio.

Places Leisure’s new app has a four-star rating in the Apple App Store, a major uplift on its previous member app which scored an average 1.3-star rating.

Butcher concluded: “The integration of myFitApp has significantly enhanced the overall member experience at Places Leisure.”

Places Leisure 
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Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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