Sports nutrition supplier USN has re-launched its brand with a new logo and a cleaner packaging design. The aim is to build a consistent global identity across all markets.

USN offers a wide variety of nutritional supplements, and will now place them into four distinct categories: ‘Core Series’, ‘Hardcore Series’, ‘Body Makeover Series’ and ‘Pure Fit Series’. The aim is for consumers to be able to instantly identify each product in the range they require for their individual needs.

“USN aims to reposition itself towards inspiring consumers to challenge themselves, to go further, push harder and reach their personal performance goals, whatever they might be,” said Jason Oakley, managing director of USN UK. “We want to be involved in the positive impact of our products on your journey.”

ClAs part of the re-launch, the company is launching a host of new products and reformulations across UK and European markets.