Following a successful launch in the US, Red Bull is making its Energy Shots drink available to the UK.

Containing the same amount of energy as the existing 250ml can, Red Bull Energy Shots are non-carbonated and come packaged in a 60ml 'shot', in both standard and sugar-free varieties.

Red Bull have a range of display solutions to ensure that the Energy Shots are merchandised effectively and advise retailers that it should be stocked in ambient impulse locations within facilities to add incremental value.

As a relatively new drinks category, Red Bull believe that energy shots represent a great sales opportunities for retailers. Additionally, the Red Bull Energy Shot doesn't have to be chilled before use and can be used to provide an energy boost before a gym session or a sporting event.