Job search
Job Search
Latest sports product news
More product news: (showing 1 - 20 of 964)           

Who does your brand belong to?

By Tyler Landry    13 Nov 2019
The MoveGB Team

Who does your brand belong to?

There used to be only one answer to this question: the company that grew it and invested in it.

But these days it’s not so clear cut. As a relatively young business, we’ve always been hugely passionate about protecting and nurturing our Move brand. And we still are. Only, we’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do

At Move, we’ve recently been refining our core brand components. It’s been a really fulfilling process and has allowed us to look back critically at where we’ve come from - and where we’re going. We’ve looked hard at what we’re good at, and what we’re not so good at.

These days, customers now assess a brand on what it says, what it does and what it stands for. They increasingly expect brands to stand for something.

Accenture Strategy’s most recent global survey of nearly 30,000 consumers found that 62 per cent of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.

And in our case, if we’re honest, we’ve been so focused on growth that we started to lose sight of what our real mission was, and always has been.

We know that the Move model solves a real problem for the industry and all our fitness partners: customer retention. It does this by supplying customers with inspiring and convenient activity variety.

But our true purpose runs deeper than that. We do what we do because we want to help people live more active lifestyles, for longer.

Recently, ukactive’s great National Fitness Day campaign helped focus our thoughts even more. In the fight against inactivity, the task is to win both hearts and minds.

So, our refined brand purpose? It needed to be simple, meaningful and get across that what we do is as emotionally driven as it is physically driven.

MoveGB exists to move people for life.

What does your brand stand for?

Sign up for FREE ezines & magazines
Related news
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

General Manager

Coach Gyms
Salary: £30K Basic circa
Location: Leeds, UK

Managing Director - LACC

Harrogate Borough Council
Salary: Grade ACE: £69,871 - £74,307 per annum
Location: Harrogate, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

General Manager

truGym
Salary: Competitive
Location: Gateshead, UK
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Catalogue Gallery

Video Gallery

British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money.
Visit website
More videos

Company profile

Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual businesses to enterprise, fibodo simplifies organisation, management and operations, so you can spend more time on what you do best, delivering great experiences online or in person.
View full profile >
More company profiles

Featured Supplier

Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
View full details >
More featured suppliers

Property & Tenders

Location: Waltham Abbey, Essex
Company: Lee Valley Regional Park Authority
More properties & tenders

Diary dates

21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
21-24 Sep 2020
Messe Stuttgart, Germany
22-23 Sep 2020
Heythrop Park, United Kingdom
17-23 Oct 2020
Pinggu, Beijing, China
More diary dates