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How D2F maintains the prestige of The Boat Race through custom merchandising

By Helen Andrews    09 Dec 2025
D2F Bespoke supply custom clothing & merchandise for The Boat Race / D2F Fitness / Ben Tufnell

D2F is proud to be the official merchandise partner for The Boat Race – the iconic sporting event between the University of Oxford and the University of Cambridge. 

Synonymous with tradition, excellence and British heritage, The Boat Race is a hallmark in the UK’s sporting calendar. For the last two years, D2F’s involvement has elevated the event’s merchandise offering to new heights.

Blending heritage with innovation, custom apparel division D2F Bespoke has developed a bespoke range of clothing and accessories that reflects the prestige of the race itself. From finely crafted T-shirts, jackets and fleeces to newly introduced accessories, such as beanies, bucket hats and caps – every product has been tailored to perfection.

Matthew Aynsley, operations director at D2F, said, “What sets D2F apart is the commitment to delivering fully bespoke solutions without compromising on quality or affordability. The team has worked hand-in-hand with The Boat Race organisers to produce a truly tailored retail experience – one that encapsulates both the spirit of the event and the expectations of a modern audience.”

By uniting tradition with expert craftsmanship, D2F continues to lead the way in high-quality, custom merchandise for elite sporting events – and The Boat Race partnership is a testament to that ongoing success.

With a legacy of delivering standout collections for elite clients, including the Olympics, Commonwealth Games, the Boat Race, the FA, England Football, RFU, Irish Rugby Union and more, D2F brings big-league expertise to every project. To find out more, visit our website here.

D2F Fitness  official partner  merchandise  The Boat Race  iconic sporting event  University of Oxford  University of Cambridge 
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