Leading fitness equipment manufacturer and supplier Precor is returning to Elevate for 2023 and sponsoring the Elevate Hub networking area and drinks.

Precor’s new UK sales leader, Simon Overing, said: “This is a great opportunity for us to reconnect with our industry colleagues in an informal setting, sharing updates around Precor’s portfolio of products and spending quality time rekindling relationships.”

Overing – who started his fitness career in the armed forces – recently joined Precor. He brings with him 23 years of experience in roles across the UK and EMEA, including leadership positions at Wattbike UK and Matrix Fitness UK.

People-first

Overing continues: “I was very excited by the opportunity to work with one of the leading brands in commercial fitness. We’re directly responsible for our destiny and are very focused on what we are trying to achieve.

“For me right now that’s making sure our customers and partners know we are here to support them, operating with integrity whilst learning from the recent past. People are the foundation of our future success, whether that’s our customers or the Precor team. I’m looking forward to further developing the Precor sales team and working hard for new opportunities.”

The Precor team joining Overing at the London-based Elevate include Paul Bolas, Nikki Doolan and Sue Pearson from the UK sales team and Lauren Finnigan, EMEA regional marketing manager.

Networking drinks

The Elevate Hub networking area is situated in the centre of the exhibition hall. Networking drinks, sponsored by Precor, will take place in the Elevate Hub at 5.30 pm on 14 June.

Thought leaders

Overing will also join fellow industry leaders for a roundtable debate around how health and wellbeing can complement more traditional healthcare treatments, which will take place in the Thought Leaders Theatre at 11 am on 15 June.