Job search
Job Search

Staycationers treated to whale of a time at newly expanded W Club

Supplier: Crown Sports Lockers    16 Dec 2019

Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.

Owned by the Proudfoor family, which established a dairy farm on the 500-acre estate more than 50 years, this is the first time the site has expandedinto leisure, under the management of James Proudfoot, site owner and thrid generation member of the Proudfoot family. He says: "My grandfather established the dairy farm in 1963, but by 2004 we had run our course with it and decided to move into holiday cottages. On reflection, 15 years later, I can say that it was certainly the right decision.”

Whalesborough attracts staycationers from across Britain - from as far afield as Scotland, as well as Bath and Bristo l- to its 21, 5-star luxury cottages.

“Our USP is that we are very dog friendly, in contrast to many holiday destinations like ours,” James added. “Guests love roaming across the coastal countryside and can stroll right down to the beach at Widemouth Bay. It’s a delightful setting.”

A family affair, several members of the Proudfoot family help run the Bude operation. “My cousin Fraser is the other half of the business and manages the café and bistro, my wife Sharran is office manager, while sons Jake and Tom work here too. Tom has just completed a degree in film and media, so is planning to promote us on the digital platforms," said James.

Leisure provision is becoming an increasingly important aspect of Whalesborough’s offering, with James reflecting on how these trends have transformed the scale and scope of facilities in the sector. “We built our first cottages in 2009, with more following in 2013 and 2014 in the off season. All are five-star and feature leading-edge interior design, sustainable construction standards, solar panels and wood-pellet boilers.

“At the time, the spa was almost an afterthought, with just two treatment rooms on the second floor.” But regularly rising guest numbers forced a rethink. “Our changing areas were cramped, no longer fit for purpose and couldn’t cope with throughput – typically up to 15 ladies are staying here for spa breaks at any one time - while the gym had become congested,” said James.

Having established the W Club as an attractive element of Whalesborough’s accommodation, the Proudfoots knew their next step was to scale up to cater for the huge popularity of spa breaks.

Under a two-phase expansion, the former gym has been converted into a larger female changing area, fitted out by specialists Crown Sports Lockers.

The gym is housed in a two-storey purpose-built extension

A purpose-built two-storey extension houses the fitness provision, offering double the floorspace of the original gym, and fitted out with high-end Technogym equipment and augmented spa facilities.

Another addition is the new function room, which hosts studio classes for yoga and other disciplines, and complements Whalesborough’s outdoor sports provision and infinity swimming pool.

The Proudfoots chose carefully when selecting a supplier to fit out the changing areas. “We were seeking an upmarket manufacturer and had viewed Saunton Sands Hotel, where Crown had recently installed changing rooms,” James explained. “They seemed a friendly, family firm, attentive with an eye for detail.”

Throughout the build, Crown project manager Sam Palmer worked closely with James and the family to create bespoke designs for the female changing area and spa fitout.

“Collaborating around the kitchen table was a really relaxing way to talk through the client’s requirements and come up with solutions tailored to guest needs and numbers,” said Palmer.

Crown fitted out three treatment rooms with furniture finished in Egger truffle brown and Denver oak

Crown fitted out three large new treatment rooms, including a double treatment room, located on the first floor, each featuring furniture finished in Egger truffle brown and Denver oak with crisp white Corian worktops. On the ground floor, Crown fitted a small bank of matching holdall and clothes lockers with DCL keypad locks.

The expansion allows the W Club to further widen its guest offering. “Our cocoon indulgence is already a firm favourite, as are the ever-popular lava shells, hot stones and reflexology," said James.

Fitting out the newly created female changing room in the former gym saw Crown install 36 clothes lockers with DCL keypad locks, three private change cubicles, towel drop unit, wet and dry vanity stations.

The Made-in-Britain manufacturer also fitted out the wet area to include flush compact laminate door systems for the WC and shower cubicles. Two upholstered island stools, finished in a revitalising teal, medium blue-green, fabric to match Whalesborough’s corporate colour, completed the install.

“Our female guests now enjoy a far more spacious, luxurious and private changing environment,” said James.

Despite the explosion in spa days and breaks, the W Club can claim the North Cornish market for itself, it seems.

“There isn’t another spa facility within 20 or 30 miles of us, with planning permission for another 24 holiday cottages, our long-term future is secure," James added.

For more information please go to www.crownsportslockers.co.uk or get in touch via phone, +44 (0)1803 555885 or email [email protected]

Supplier: Crown Sports Lockers

The specialist designer, manufacturer and installer of wooden lockers and changing room furniture for spas, hotels, health & fitness facilities, leisure centres, football and golf and other sports clubs.

Web: bit.ly/2MSh4WQ
More featured suppliers
WEXO: The definitive cross training solution

WEXO: The definitive cross training solution

A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.

View full article >
Gympass expands in Ireland with flagship operator Gym Plus

Gympass expands in Ireland with flagship operator Gym Plus

Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.

View full article >
RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training

RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training

The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.

View full article >
Incorpore: Creating a fitter, happier and more productive workforce

Incorpore: Creating a fitter, happier and more productive workforce

Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.

View full article >
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Youth and Community Manager

Mytime Active
Salary: Up to £30000 per annum
Location: Bromley, UK

Sports Facility Manager

University of Bath
Salary: Starting from £33,797, rising to £40,322
Location: Bath, UK

Operations Manager

Everyone Active
Salary: Competitive
Location: Enderby, Leicester, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Stoke Newington, North London

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Ruislip, West London

Duty Manager

Mytime Active
Salary: £20,000 - £25,000 per annum
Location: Bromley, UK

Recreation Assistant (Lifeguard)

Mytime Active
Salary: £17,076.80 per annum pro rata
Location: Bromley, UK

Duty Manager

Westminster School
Salary: £23,000 - £25,000 per annum
Location: Westminster, London, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Brixton, London, UK
recruiting with sports management

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Redhill, UK

Ayrshire Outdoor Activity Development Officer

The Outdoor Partnership
Salary: £28,000 - £30,000 (depending on experience)
Location: Kilmarnock, UK

Duty Manager

Gedling Borough Council
Salary: up to £22,462 PA
Location: Arnold, Nottingham, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Redhill, Surrey, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Barnet, UK

Leisure Team Member Apprentice

GLL
Salary: Up to £22,008 per annum
Location: Stratford, London, UK

Leisure Assistant

Circadian Leisure Trust
Salary: :£8.21 - £8.70 per hour
Location: Yate, Bristol, UK
recruiting with sports management

Swimming Teacher

Everyone Active
Salary: Competitive rate of pay
Location: Rickmansworth, UK

Duty Manager

Everyone Active
Salary: Competitive salary
Location: Stowmarket, UK

Swimming Teacher

Circadian Leisure Trust
Salary: £10.96 - £13.24 per hour
Location: Yate, Bristol, UK

Trainee Duty Manager

Legacy Leisure
Salary:
Location: Backwell, Bristol, UK

General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: South Ruislip, Ruislip, UK

Senior Duty Officer

Hartlepool Borough Council
Salary: Band 8 £21,589 - £22,911 pro rata
Location: Hartlepool, UK

Play Leader

Lex Leisure
Salary:
Location: Sidcup, UK
training with sports management

Senior Digital Project Manager

The Gym Group
Salary: Competitive salary and benefits
Location: Croydon, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Tadworth, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Poplar, London, UK

Pilates Reformer Instructor

Yves Preissler Business Consulting
Salary: Competitive rate of tax free pay
Location: London, UK

Indoor Cycling Instructor

Yves Preissler Business Consulting
Salary: Competitive rate of tax free pay
Location: London, UK

Group Exercise Instructor

Yves Preissler Business Consulting
Salary: Competitive rate of tax free pay
Location: United Kingdom

Party Host

Circadian Leisure Trust
Salary: £6.97up to £8.21 per hour
Location: Bristol, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

Wattbike
The choice of the elite. Wattbike introduced the first true indoor bike in 2008, changing indoor cycling forever. Developed in association with world class coaches and athletes, and now chosen by the world’s premier health clubs, cycling studios, and personal trainers as well as universities, the military, and countless athletes and coaches across the world, Wattbike has truly revolutionised indoor cycling. Want to join our revolution? Power up your business with Wattbike.
Visit website
More videos

Company profile

Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, we have a proven track record endorsed by a diverse range of industry leaders.
View full profile >
More company profiles

Diary dates

21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
More diary dates