SATS strategy of investing in group exercise continues to pay off
Nordic health and fitness chain, SATS, has maintained its momentum in the third quarter of 2025, both operationally and financially.
Revenues grew by 8 per cent to NOK 1 293 million (€111.2 million, £97.9 million, US$129.4) in the quarter, driven equally by member growth and higher ARPM.
Activity levels continue to rise, with a 7 per cent increase in the number of workouts, driven both by the 4 per cent member growth and higher activity level per member.
EBITDA before IFRS 16 amounted to NOK 192 million (€16.5million, £14.5 million US$19.2 million).
“It is very encouraging to see that we continue to increase member activity and satisfaction across our clubs,” says Sondre Gravir, CEO of SATS.
“The positive trend is driven by both a growing member base and higher workout frequency, particularly within group training, where our consistent investments are clearly paying off. Together with the solid financial performance, this confirms that our strategy is working and that we are building a strong foundation for long-term, profitable growth.”
In February 2023, SATS put the brakes on expansion, and closed low performing clubs, in order to focus efforts on making its existing clubs more profitable, this included investments in group exercise. The strategy has paid off with the company continuing to improve revenues and memberships year-on-year ever since.

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