Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13758)           
UK only International

GWI’s new Wellness Policy Toolkit proposes shift from wellness tourism to ‘wellness in tourism’

By Megan Whitby    01 Apr 2024
The report seeks to broadens the focus from wellness tourism to wellness in tourism / Shutterstock/Dmitry Molchanov
The GWI has released a new report titled "Wellness Policy Toolkit: Wellness in Tourism" as part of its policy series
The report shifts the focus from wellness tourism to wellness within tourism, aiming to broaden the concept and include all stakeholders
It emphasises strategies to enhance the quality of tourist destinations, improve local wellbeing, and tackle barriers hindering broader health and wellbeing benefits
The toolkit is designed for various stakeholders involved in tourism, placemaking, and local development, offering actionable policy approaches to embed wellness into these areas
Wellness tourism does not exist in a vacuum and wellness travelers cannot be confined to a bubble
– Ophelia Yeung
Credit: GWS

Industry research organisation, the Global Wellness Institute (GWI), has announced the release of a new report called Wellness Policy Toolkit: Wellness in Tourism.

It’s the latest in GWI’s policy series, and puts forth numerous actions for every stakeholder – whether government or travel industry leaders – to bring wellness to all in the context of tourism.

Importantly, the report introduces a new paradigm, which broadens the focus from wellness tourism to wellness in tourism.

The GWI says the toolkit does not rehash wellness tourism strategies that focus on developing luxury spa resorts and bringing in high-spend tourists. Rather, the aim is to unite the concepts of wellness and tourism in the broadest possible sense, and to present policy ideas that help everyone.

It outlines numerous strategies that would enhance the quality of place for tourists, make tourism more successful and, at the same time, improve the wellbeing of both local residents and the destination.

The report identifies six key barriers currently preventing wellness tourism from delivering those broader-based health and wellbeing benefits, and details six areas of policy action that could solve for those problems.

Who is the toolkit for?

It’s designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking and local development.

The strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking and “placekeeping”.

As such, they can be pursued by those working in hospitality and tourism businesses, tourism promotion, destination management, economic development or by those representing the wellbeing of workers and the community, and the protection of cultural heritage and the environment.

“Wellness tourism does not exist in a vacuum and wellness travellers cannot be confined to a bubble,” said Ophelia Yeung, GWI senior research fellow.

“For those who want to succeed long-term in wellness tourism, it is only logical to focus more attention on the wellness of the place – including the local wellness infrastructure, the wellness of its people, and the destination.”

Download the full report for free here.

Global Wellness Institute  Ophelia Yeung  GWI  wellness tourism 
Sign up for FREE ezines
Related news
Related features
Sports jobs

Swimming Teacher (Saturdays)

New Hall School
Salary: £3,768pa (9.00am-2.00pm, Saturdays, in term time)
Location: Boreham, Chelmsford, UK

Chief Executive

Pendle Leisure Trust
Salary: £Competitive + fabulous benefits package
Location: Nelson, UK

Sales, Marketing and Retention Manager

University of Leeds
Salary: £37,099 - £44,263pa + generous pension + benefits
Location: Leeds, UK

Exercise Referral Instructor

Everyone Active
Salary: Competitive
Location: Saltburn-by-the-Sea

Epping Forest Keeper (countryside Ranger)

City of London Corporation
Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Location: Loughton, UK

Aquatics Officer - dual site

Brio Leisure
Salary: from £29,269pa
Location: Northwich, UK

Fitness Manager

Everyone Active
Salary:
Location: Bristol

Climbing Activities and Wellbeing Coordinator

Everyone Active
Salary:
Location: Winchester

Centre Manager - dual site

Brio Leisure
Salary:  £35,745pa + excellent benefits
Location: Ellesmere Port, UK
recruiting with sports management

Centre Manager - dual site

Brio Leisure
Salary: £35,745pa + excellent benefits
Location: Chester, UK

Activity & Wellbeing Leader

Everyone Active
Salary:
Location: Stratford-upon-Avon

Chief Executive Officer

Redbridge Sports & Leisure
Salary: on request
Location: Barkingside, Ilford, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  Swim Manager jobs  general manager jobs  recreation assistant jobs 
More jobs

Company profile

Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance
View full profile >
More company profiles

Featured Supplier

CoverMe Fitness launches in Australian market
CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region.
View full details >
More featured suppliers

Property & Tenders

Location: Cleveland Lakes, Wiltshire and Gloucestershire
Company: Cotswold Lakes Trust
Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
20-22 Sep 2024
Locations worldwide,
More diary dates