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Brand means business: A new era of gym equipment customisation

By Lauren Heath-Jones    22 Oct 2019
Jordan gives clubs the opportunity to personalise their equipment, including the HIIT Bench, with club logos and colours

Jordan Fitness has long been recognised across the industry for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.

As one of the early pioneers in customisation, Jordan was among the first to introduce the opportunity for gyms, hotels and franchises to add their logo and brand colours to its free-weights. Today, not only does the company offer personalisation of its urethane dumbbells, barbells, olympic discs and studio plates, but any rack or rig can also be bespoke, in both design and colour, to suit any style, due to the company's extensive powder coating facility.

If that’s not enough to make a club's brand stand out, the company's custom flooring and turf offering adds another dimension, offering the possibility of developing unique designs for exclusive and bespoke fitness programming.

The big hit this year, however, has most certainly been the introduction of Jordan's new HIIT Bench. This three-in-one functional training station features an adjustable bench with a plyo box surface, as well as storage and attachments for a host of functional kit. It enables clubs to create their own unique HIIT experience.

What really gives the HIIT Bench the edge, in addition to the add-ons such as the core trainer, is Jordan's customisation offerings, which gives clubs the opportunity to laser etch their logos into the mainframe and offers more than 250 RAL colour options. In addition, clubs can choose to add any style of dumbbells, to match their brand ethos.

Will gyms ever look the same again?

Jordan recognises that brand means business, more business for gyms who want to connect with their community and build a unique identity amongst their followers.

Personalisation doesn’t have to come at a premium price. Jordan has mastered this over its 30 years in business and with dedicated account management and advice, operators really can bring their brand to life.

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