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Virgin Active SA gets the Jordan experience

By Sarah Todd    16 Dec 2010

In partnership with the Cape Town-based supplier Fluidity Wellness, Jordan Fitness has provided functional free weight equipment and education to Virgin Active.

Virgin Active SA is one of the largest gym operators in South Africa with 92 clubs. It has already introduced hundreds of the Jordan Powerbags and other smaller studio items and this will be followed by more than 1,000 Kettlebells.

The Jordan Training Academy also conducted a week of intensive education covering a number of courses including Bodyweight Suspension, BOSU, Kettlebell and Powerbag ensuring that Fluidity and Virgin get the most from the equipment.

Andrew Rothschild, CEO at Fluidity, said: "Working with Jordan has been great for us and our customers. Having a partner that holds good stock levels and is able to respond to our commercial needs at the right time and price is essential for us. We also loved the idea of the Training Academy."

Zak Pitt, Jordan's sales manager added: "Fluidity and Virgin are excellent customers and great to work with, fulfilling large quantities in a short space of time can be tough but we have solid systems in place that allow us to ship in good time. We are certainly looking forward to working with Fluidity in the future."

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