Physical Company has announced the appointment of Laura Game to the role of account manager with a specific focus on the reseller market, a new role for the company, which is aiming to cement its status as a market leader in customer service.

Game joins Physical Company from Core Health and Fitness, where she most recently held the position of EMEA key account manager and worked with key accounts in the EMEA region, as well as UK dealers. She has previously worked as a personal trainer at Fitness First.

James Anderson, sales and marketing director at Physical Company, said: "In a field where everyone needs to be able to build strong relationships, Laura still manages to stand out. She has a fantastic ability to make people feel genuinely looked after."

"In her new role with Physical Company, she will be able to bring her excellent communication skills into play in the reseller market, ensuring both our direct customers and end clients receive the sort of seamless, friendly, attention-to-detail style of service we all want to experience as a customer," he continued.

"As Physical Company continues to grow, the addition of people like Laura to our team will ensure we still maintain the personal touch on which we have always prided ourselves," Anderson added.

Game said: "Ours is a dynamic, exciting industry, and I'm thrilled to be joining a growing company with such a fantastic range of genuinely motivating products. I'm looking forward to engaging with UK resellers, assisting them in creating the best possible solutions for facilities across the UK."