Laura Trott, one of the superstars of the London 2012 Olympics, has joined the Matrix Fitness – Vulpine cycling team. As well as the sporting prowess Trott offers, Matrix Fitness managing director Jon Johnston believes there is “no better person to inspire youngsters to get active”.

Trott, the current British road race champion, will join the team at the start of 2015, with Matrix Fitness – Vulpine recently announcing its intention to register as a UCI professional team next year.

Johnston said Trott was both an ambassador for cycling and a role model for young people who “shared many values and objectives” with Matrix Fitness. These include increasing awareness of the benefits of healthy physical activity, and improving participation levels in sport and fitness, particularly of young people. Johnston said another of Matrix’s aims was to “raise and address some of the key issues facing women in sport while tackling some of the inequalities”, with the signing of Trott providing a huge boost in achieving all of these objectives.

The details of Trott’s racing programme are yet to be decided, but it is expected to include a balance of professional and domestic races that complement her track racing commitments and intended build-up for the Rio Olympic Games in 2016.