Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.

Eleiko’s specific local knowledge and 60 years of experience will help Peloton Commercial deliver top-tier service to its Nordic customers of the Precor brand portfolio. This strategic decision will help ensure Peloton Commercial remains strong, responsive, efficient and streamlined in every market it serves.

Tracy McCurtin, Peloton Commercial Partner Account Manager, EMEA, says: “We are all hugely motivated by this new approach in the Nordic Region. Eleiko is well placed to grow with our business and help us improve efficiencies and scale – we’re putting strong foundations in place for the future.

“Eleiko and Peloton Commercial are 100% aligned on our intentions to positively impact Peloton Commercial’s communication, delivery and service provision for customers across the region. Combined, our two teams can give customers the surety they need to create long-term partnerships.”

Eleiko will directly represent Peloton Commercial’s Precor brand of products in Norway, Sweden, Denmark and Finland, including responsibility for sales, installation, service technicians and warehousing. Peloton Commercial remains committed to these markets and its commercial teams, logistics and marketing departments will collaborate with Eleiko to ensure operator partners receive optimal equipment, service and support.

Oskar Ragvald, Eleiko Director of Sales, says: “We are excited to offer a consolidated portfolio combining Eleiko precision-crafted free weights and Peloton Commercial’s premium Precor-branded product offerings to customers in the Nordics. Both brands focus on product quality and the user experience; with this new portfolio, we can help customers create fantastic training environments.”

Daniel Sprung, VP GM Peloton Commercial EMEA, says: “Peloton Commercial has a long history of successful relationships with partners in the EMEA markets. The Export market continues to expand, and we’re excited for this new chapter and the growth it can bring. This decision allows us to focus our efforts on improving our customer experience in this region and showcasing our premium cardiovascular and Resolute strength lines.”