Pulse Fitness is delighted to announce the return of Liam Lister to its team of industry talent. He has joined as director of regional sales.

With a career path that spans various sectors of the health and fitness industry, Lister brings a wealth of experience and expertise to his role.

Lister's journey in the fitness industry began at the age of 16 when he joined the British Army, serving as a physical training instructor. Following his military career, he then transitioned into the private sector, working with prominent organisations like Total Fitness and Esporta, where he held key positions such as sales manager and general manager.

In 2018, Lister took on a role as business development director in Gym Flooring and most recently, he reconnected with Pulse Fitness as an account manager for its primary flooring contractor, maintaining a strong partnership with the company.

Lister expressed his excitement about rejoining the Pulse Fitness family, saying: "It doesn’t feel like I have ever been away. It is great to once again be a part of its close-knit, collaborative team dedicated to delivering the best-in-class fitness solutions.”

He also highlighted Pulse Fitness' continuous evolution, both in physical and digital products, with exciting developments on the horizon in the coming year. Liam recognised the company's growing momentum in securing new contracts, not only in the UK but internationally and across Government Services contracts.

Lister's return to Pulse Fitness reinforces the company's commitment to providing high-quality fitness solutions and services to its clients.

With his extensive background in the fitness industry and his passion for Pulse Fitness' mission, his presence on the team promises to be a valuable asset as the company continues to thrive and innovate.